Somebody’s Clever Plan Wasn’t Thought Through Very Well

Every Day, No Days Off informs us that some marketing people don’t think their clever ideas through all the way:

A marketing stunt to promote a video game sparked an armed police callout after an actor pointed a fake gun at terrified pubgoers in Auckland’s Viaduct Basin.

About 20 revellers drinking outside Degree bar dived for cover after the promotions worker threatened them with a black imitation pistol about 8pm on Friday.

I can’t quite put my finger on it but something seems wrong with that promotional idea.