Are you outraged that some crazy asshole at some tiny religious gather spot is trying to get people to burn some books? Do you want said crazy asshole to go away? Well I have a solution, ignore the crazy asshole.
Crazy assholes are generally attention whores who do things to get their 15 minutes of fame. If you want them to go away just ignore their existence. Don’t cover them in the news, don’t talk about them with friends, don’t blog and tweet about them, don’t acknowledge their existence.
Using this method an outraged country could avoid having to be outraged as the crazy asshole cries himself to sleep because nobody is willing to pay attention to him. Remember crazy assholes know there is no such thing as bad publicity so every time you acknowledge they exist it encourages them a little more.