I’m Sure People Will Take PETA’s Message More Seriously Now

I doubt I even need to make any comment on the People for the Ethical Treatment of Animals’s (PETA) latest idea for getting their message out:

The non-profit organisation, whose controversial campaigns draw criticism from women’s rights groups, said it hopes to raise awareness of veganism through a mix of pornography and graphic footage of animal suffering.

“We’re hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn’t anticipate seeing when they went to the PETA triple-X site,” said Lindsay Rajt, PETA’s associate director of campaigns.

Right, because when organizations want to be taken more seriously they always turn to pornography.