Apple Displayed Masterful Mediocrity Yesterday

Yesterday was Apple’s iPhone event and I must say they have mastered the art if being completely mediocre. The only announcements they made that I felt remotely excited about were the fact that Sprint will now have the iPhone (as they’re the last carrier with unlimited data that’s quite nice) and Siri. After they finished jerking themselves off over how great their sales are, Apple’se first product announcement was Cards. Cards is an application that lets you send, well, cards to people for $2.99 a pop. When they made Cards their first announcement I knew this event was going to be non-consequential.

Apple again talked about iOS 5 but alas I’ve been playing with it for months now and there was nothing new tossed in at the last minute to make it exciting. Either way iOS 5 will be officially released on October 12th.

Next on the list of announcements was Siri. Siri is the iPhone 4S’s new voice service which is akin to Android’s voice service if it were on steroids. Let me rephrase, if Siris works it will be akin to Android’s voice service on steroids. Siri will supposedly allow you to do a great number of tasks by using your voice which is nice for those who see the need to send a text message when they’re hurtling down the highway (you know who you are, I hate you by the way). While Siri looks impressive it’s restricted to the iPhone 4S which limits its appeal.

Speaking of the iPhone 4S, that was Apple’s only notable hardware announcement (they announced a new iPod Touch, but who really cares). The iPhone 4S is simply an iPhone 4 with a faster process, better camera, and dual mode radio (every 4S is both GSM and CDMA capable). It’s not really worth the upgrade in my opinion if you’re already carrying an iPhone 4.

So there you have it, Apple’s rather lackluster event. I think Amazon won the device unveiling this month but that could have something to do with the fact that I’m a Kindle fanboy.