Granted, it’s not a lot of hope but it seems like some consumers are actually holding off on buying Internet of Things (IoT) products due to security concerns:
Consumers are uneasy about being watched, listened to, or tracked by devices they place in their homes, consulting firm Deloitte found in a new survey it released Wednesday. Thanks to such discomfort, consumer interest in connected home home technology lags behind their interest in other types of IoT devices, Deloitte found.
“Consumers are more open to, and interested in, the connected world,” the firm said in its report. Noting the concerns about smart home devices, it added: “But not all IoT is created equal.”
Nearly 40% of those who participated in the survey said they were concerned about connected-home devices tracking their usage. More than 40% said they were worried that such gadgets would expose too much about their daily lives.
IoT companies have been extremely lazy when it comes to implementing security, which is a huge problem when their devices provide surveillance capabilities. If enough consumers avoid purchasing insecure IoT devices, IoT companies will be forced to either improve the security of their devices or go into bankruptcy.
Apple has done a good job at easing consumer’s security concerns with its biometric authentication technology. When Touch ID was first introduced, a lot of people were concerned about their fingerprints being uploaded to the Internet. However, Apple was able to east these concerns by explaining how its Secure Enclave chip works and how users’ fingerprints never leave that secure chip. The same technology was used for Face ID. IoT companies can do the same thing by properly securing their products. If, for example, an Internet accessible home surveillance device encrypted all of the data it recorded with a key that only the users possessed, it could provide Internet accessible home surveillance capabilities without putting user data at risk of being accessed by unwanted personnel.