When raw food started making headlines I made jokes about selling raw water. Apparently I should start treating my jokes as serious business proposals:
Silicon Valley is developing a “raw water” obsession.
In San Francisco, “unfiltered, untreated, un-sterilized spring water” from Live Water is selling for $60.99 for a 2.5 gallon jug — and it’s flying off the shelves, the New York Times reported. Startups dedicated to untreated water are gaining steam. Zero Mass Water, which allows people to collect water from the atmosphere near their homes, has already raised $24 million in venture capital.
I take solace in knowing that this will likely be a self-correcting problem. If enough Silicon Valley hipsters die of dysentery, the bottom of the market for a lot of these stupid ideas will fall out.