Did you know that a majority of apps targeted at children contain ads:
(Reuters Health) – Those cute little apps your child plays with are most likely flooded with ads – some of which are totally age-inappropriate, researchers have found.
A stunning 95 percent of commonly downloaded apps that are marketed to or played by children age five and under contain at least one type of advertising, according to a new report in the Journal of Developmental & Behavioral Pediatrics. And that goes for the apps labeled as educational, too, researchers say.
That’s just terrible… oh:
The researchers scrutinized 135 of the most downloaded free and paid apps in the “age five and under” category in the Google Play app store. Among them were free apps with 5 to 10 million downloads and paid apps with 50,000 to 100,000 downloads.
To once again quote The Moon is a Harsh Mistress, there ain’t no such thing as a free lunch (TANSTAAFL). If you can download an app without paying upfront, the developer is making money in some other way. Advertisements are the quick and easy go to. In app purchases are the more sophisticated method although more difficult to execute because you need to incentivize users to buy your in app purchases. When your target audience is children, in app purchases are even more difficult because parental controls often prevent children from making purchases directly.
Instead of performing a study with an obvious result such as determining how many free apps display ads (almost all of them), a better study would be to learn why people are so foolish as to believe that they can get something for free.