Remember the good old days when you could plug the same pair of headphones into your phone, tablet, laptop, desktop, television, and stereo without the assistance of dongles? Then Apple decided to show the world its “courage” by removing the near universal headphone jack and many other device manufacturers started following suit. One of the companies that followed suit was Essential. Simply removing the headphone jack wouldn’t be enough for me to mention that company specifically but the solution it announced is worth mentioning:
The Essential Phone is compatible with the usual headphone jack dongles, so this add-on is being pitched as an artisanally crafted accessory for the discerning audiophile. The company says the “limited edition” accessory is “handcrafted” and made from “100% machined titanium.”
And you thought the title of this post was pure mockery. Nope. Essential actually is advertising its headphone adapter as being an artisan head crafted” headphone jack. Will this be the accessory that turns the failing company around? I wouldn’t be the farm on it.
While I understand the market for luxury goods in general, I don’t understand the market for luxury electronics. Electronics tend not to stick around too long. A cellphone is generally upgraded every few years. Unless Essential makes a guarantee that this headphone adapter is going to be compatible with all future phones (considering the company’s financial situation it’s optimistic to believe the company will release another phone) this accessory will likely be obsolete in the near future. Why spend $150 for an accessory for a $250 phone when the entire kit will be disposed of in the near future? Buying artisan cellphone accessories seems as stupid to me as buying artisan water. You’re just going to piss out the water later in the day so why spend extra for it?