What’s In a Name

The mercenary company everybody loves to hate has once again changed its name in the hopes of avoiding all the bad press they’ve been accumulating. Say goodbye to Blackwater Xe and say hello to ACADEMI:

Renaming the company “ACADEMI” tops a number of changes that have been made by a private equity consortium that purchased the company from former owner Erik Prince last year.

“The message here is not that we’re changing the name,” said Ted Wright, who came on as the new company CEO in June. “The message is that we’re changing the company, and the name just reflects those changes. We have new owners, a new board of directors, a new management team, new location, new attitude on governance, new openness, new strategy – it’s a whole new company.”

From the bottom of my heart I hope the new owners are serious about the mentioned changes but I’m not an optimistic man. Either way update your terminology cards to reflect the new name when the next atrocity committed by members of this company comes to light.