Using The Market To Fight Poachers

Poaching is an issue in various parts of the world. Most species of rhino, for example, have been hunted to near extinction, in part, because a lot of cultures believe its horn carries magical properties that make human dicks bigger (or harder or whatever). Governments have been trying to solve this problem in the only way they know how, creating prohibitions. These prohibitions, like all prohibitions, have failed. Fortunately the market is here to bail us out. A group of researchers have come up with a clever way to reduce the demand for poaching rhinos:

Pembient, based in San Francisco uses keratin — a type of fibrous protein — and rhino DNA to produce a dried powder which is then 3D printed into synthetic rhino horns which is genetically and spectrographically similar to original rhino horns.The company plans to release a beer brewed with the synthetic horn later this year in the Chinese market.

The Chinese and Vietnamese rhino horn craze has caused an unprecedented surge in rhino poaching throughout Africa and Asia bringing the animal to the brink of extinction. In South Africa, home to 80 percent of Africa’s rhino population, 1,215 rhinos were killed in 2014.

Matthew Markus, CEO of Pembient says his company will sell rhino horns at one-eighth of the price of the original, undercutting the price poachers can get and forcing them out eventually.

Who said counterfeits were always bad? Rhino horn is worth a lot of money so poachers will continue to take bigger risks in pursuit of the few remaining animals on the planet. By creating an artificial substitute that is indistinguishable from the real deal and flooding the market with it the demand for rhino horn can be fulfilled and therefore reduce. This is the strategy that stands a chance of reducing rhino poaching because it address the root cause.