Everything Is Better With Internet Connectivity

I straddle that fine line between an obsessive love of everything technologically advanced and a curmudgeonly attitude that results in me asking why new products ever see the light of day. The Internet of Things (IoT) trend has really put me in a bad place. There are a lot of new “smart” devices that I want to like but they’re so poorly executed that I end up hating their existence. Then there are the products I can’t fathom on any level. This is one of those:

Fisher-Price’s “Smart Toys” are a line of digital stuffed animals, like teddy bears, that are connected to the Internet in order to offer personalized learning activities. Aimed at kids aged 3 to 8, the toys actually adapt to children to figure out their favorite activities. They also use a combination of image and voice recognition to identify the child’s voice and to read “smart cards,” which kick off the various games and adventures.

According to a report released today by security researchers at Rapid7, these Smart Toys could have been compromised by hackers who wanted to take advantage of weaknesses in the underlying software. Specifically, the problem was that the platform’s web service (API) calls were not appropriately verifying the sender of messages, meaning an attacker could have sent requests that should not otherwise have been authorized.

I’m sure somebody can enlighten me on the appeal of Internet connected stuffed animals but I can only imagine these products being the outcome of some high level manager telling a poor underling to “Cloud enable our toys!” In all likelihood no specialists were brought in to properly implement the Internet connectivity features so Fisher-Price ended up releasing a prepackaged network vulnerability. Herein lies the problem with the IoT. Seemingly every company has become entirely obsessed with Internet enabled products but few of them know enough to know that they don’t know what they’re doing. This is creating an Internet of Bad Ideas.

There’s no reason the IoT has to be this way. Companies can bring in people with the knowledge to implement Internet connectivity correctly. But they’re not. Some will inevitably blame each company’s desire to keep overhead as low as possible but I think the biggest part of the problem may be rooted in ignorance. Most of these companies know they want to “cloud enable” their products to capitalize on the new hotness but are so ignorant about network connectivity that they don’t even know they’re ignorant.