It was brought to my attention that an Internet meme managed to nail a multi-million reality television show. This news didn’t surprise me because she became an Internet meme by being trashy and trashy television sells. Some people aren’t happy about this because they think everybody should watch highbrow television (i.e., whatever television show they like). But the market has spoken and while the market can’t give consumers taste, it does at least give them a choice:
According to reports, Danielle Bregoli, the 14-year-old girl who became a popular internet meme this year due to a failed intervention on the Dr. Phil show, has signed a deal for her own reality television show. On a personal level, there is much to find offensive in Bregoli’s fame, in spite of her obvious marketing prowess. She is, after all, internet-famous simply for her improper English, toxic personal behavior, and apparent lack of respect for anyone around her. On an economic level, however, her rise is an interesting example of how capitalism rewards the interests of the masses, regardless of the opinion of the cultural elite.
Capitalism cannot give consumers taste, just as democracy cannot give voters wisdom. What capitalism does do, however, is give consumers choice — and creates the incentives necessary for producers to meet the desires of the people. Democracy simply offers the masses the ability to enforce the whims of the majority against the wishes of the minority. In America no one will be forced to watch a minute of a reality show about Danielle Bregoli, but should it find commercial success, its viewers will have the ability to shape American policy going forward.
A lot of people believe that their preferences should be everybody’s preferences. State socialism is the ultimate expression of their attitude because the State controls all means of production and therefore dictates what will and will not be provided to consumers. Whoever controls the State, in that case, controls what options consumers have.
Markets work the other way. Anybody can possess means of production and therefore bring options to consumers. Whether one wants media that forces a particular viewpoint down consumers’ throats, show epic space battles, or feature annoying teenage girls being jackasses, they can have their show under a market economy. So while I might judge your for your tastes, the market won’t.