Many companies have announced that they’re severing ties with the National Rifle Association (NRA) after the latest shooting in Florida. Why companies are severing ties with an organization that had literally nothing to do with the shooting is beyond my ability to comprehend but it has lead to at least one rather funny revelation. Did you know that Delta offered NRA members discounts on flights? I’ve been a member of the NRA (it’s a membership requirement at the range that I’m a member of) for quite a few years now and I was unaware of this. It looks like I’m not alone:
But the airline said only 13 passengers ever bought tickets with an NRA discount. That translates into each discount costing the airline about $3 million in tax breaks.
If nobody knows about a discount and you take it away, does it really matter?
The State of Georgia responded to Delta’s announcement by revoking roughly $40 million of tax breaks but I’m fairly certain Delta didn’t expect this response. It probably looked at the number of discounted tickets it had given out, realized that nobody even knew about the discount for NRA members, and decided that removing that discount would be a cheap way to do some public virtue signaling. What may have appeared magnanimous (to gun control advocates at least) was really just an extremely cheap way to get some publicity (although it ended up not being so cheap in the end).