Fighting the Important Battles

When an organization is named People for the Ethical Treatment of Animals (PETA) you might make the mistaken of assuming that it is an organization that focuses on fighting animals abusers, not how fictional animals are portrayed on a bag of snacks:

(AP) — After more than a century behind bars, the beasts on boxes of animal crackers are roaming free.

Mondelez International, the parent company of Nabisco, has redesigned the packaging of its Barnum’s Animals crackers in response to pressure from People for the Ethical Treatment of Animals.

PETA, which has been protesting the use of animals in circuses for more than 30 years, wrote a letter to Mondelez in the spring of 2016 calling for a redesign.

Far be it for me to tell others what battle are or aren’t important but the fictional conditions of fictional animals that represent what you’re about to bite the head off of (because all normal people start by biting the head off of animal crackers) seems pretty insignificant to me.