Gun restriction advocates haven’t enjoyed much recent success in their political efforts so they’ve switched gears. They’ve been leaning on corporations to lean on gun retailers. This has resulted in banks refusing to do business with gun retailers and other such nonsense. Now Salesforce has decided to cave to the unwashed masses and is telling gun retailers to either stop selling modern firearms or abandon its platform:
SAN FRANCISCO — On its website, Salesforce.com touts retailer Camping World as a leading customer of its business software, highlighting its use of products to help sales staff move product. A Camping World executive is even quoted calling Salesforce’s software “magic.”
But behind the scenes in recent weeks, the Silicon Valley tech giant has delivered a different message to gun-selling retailers such as Camping World: Stop selling military-style rifles, or stop using our software.
The pressure Salesforce is exerting on those retailers — barring them from using its technology to market products, manage customer service operations and fulfill orders — puts them in a difficult position. Camping World, for example, spends more than $1 million a year on Salesforce’s e-commerce software, according to one analyst estimate. Switching to another provider now could cost the company double that to migrate data, reconfigure systems and retrain employees.
Not many better examples of corporate mutually assured destruction exist than this one. One the one hand Camp World could fold and decide to stop selling modern firearms. If it did, it would almost certainly incite the wrath of gun owners and, as Dick’s Sporting Goods can tell you, pissing off gun owners can hurt your bottom line. On the other hand Camp World could tell Salesforce to go pound sand, which would cost the company both money and public relations, since it spent so much time touting Camp World as one of its success stores. Either way this move could cost Salesforce many other accounts since I’m willing to bet that Camp World isn’t the only gun retailer using Salesforce.
There is a lesson to be learned here. Becoming dependent on a third-party platform is a liability. If you make your business dependent on a third-party platform, your business is suddenly at its mercy. The third-party might come to you some day and tell you that you need to change your business model or it will pull the rug out from under you. If you’re a business owner that values your independence, then it’s in your best interest to avoid becoming dependent on any single third-party.