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Remember when I said Sony pulling The Interview was a marketing gimmick and it would be releasing it in theaters? I was right:

According to LA Times reporter Joe Bel Bruno Sony Pictures has confirmed the plan, and indie theaters “are lining up” to show North Korea’s least-favorite movie while CEO Michael Lynton is trying to get the widest release possible. Citing anonymous sources, several outlets have reported the plans include a video-on-demand release, and will be announced publicly later today.

This “limited” release will turn into a full on release after patrons flood the theaters showing it because they want to see the “banned” movie.