Last week it was revealed that Uber developed a self-defense strategy against the State. Needless to say, this upset a lot of statists who were posting the #DeleteUber hashtag even harder than they were before. But those of us who don’t subscribe to the insanity that is statism can learn a lot from Uber’s example:
“SAN FRANCISCO — Uber has for years engaged in a worldwide program to deceive the authorities in markets where its low-cost ride-hailing service was being resisted by law enforcement or, in some instances, had been outright banned.
The program, involving a tool called Greyball, uses data collected from the Uber app and other techniques to identify and circumvent officials. Uber used these methods to evade the authorities in cities such as Boston, Paris and Las Vegas, and in countries like Australia, China, Italy and South Korea.
Uber’s use of Greyball was recorded on video in late 2014, when Erich England, a code enforcement inspector in Portland, Ore., tried to hail an Uber car downtown as part of a sting operation against the company.
But unknown to Mr. England and other authorities, some of the digital cars they saw in the app did not represent actual vehicles. And the Uber drivers they were able to hail also quickly canceled. That was because Uber had tagged Mr. England and his colleagues — essentially Greyballing them as city officials — based on data collected from the app and in other ways. The company then served up a fake version of the app populated with ghost cars, to evade capture.”
How brilliant is that? The company identified a significant threat, government goons who were working to extort the company, and then screwed with them, which made their job of extortion more difficult.
This is a strategy more companies need to adopt. Imagine a world where services such as Facebook, Gmail, Google Maps, iCloud, SoundCloud, and other online services identified government goons and refused to work for them. It would be a tremendous strike against the quality of life of many government employees. In fact, the hit might be powerful enough to convince them to seek productive employment.
Companies like Facebook and Google have built their fortunes on surveilling customers. Why not use that massive store of data for good by identifying government employees, or at least the regulators that make their lives difficult, and either screw with them or outright refusing to do business with them? There’s no reason anybody should be expected to do business with extortionists.