I’m sure all of you have heard the phrase divide and conquer. It’s basic wisdom. If you can divide a large united force into multiple smaller groups (preferably groups at odds with each other) it’s easier to conquer each of them one at a time. I feel as though there needs to be an addendum that says unite and rule.
Several of my friends have been circulating this piece by The Daily Show host Trevor Noah. It’s titled Let’s Not Be Divided. Divided People Are Easier to Rule. As the title promises, Mr. Noah tries to make an argument that we must all unite because united people are harder to rule.
I have to call bullshit on that. While divide people may be easier to conquer initially they tend to be harder to rule. Why? Because you have to appeal to each group in order to successfully rule them. But anybody who manages to appeal to one group is likely to put themselves at odds that group’s enemies. When you’re dealing with a united people then you just have one group to please, which generally means you only need to appeal to whatever tribe identity they share.
This is why rulers work so hard to instill nationalism into their people. We see this every day here in the United States. If you can trigger the part of Americans’ monkey brains that deals with their identity as Americans you can get them to roll over for almost anything. Do you want to invade Iraq? Do you have no pretense for doing so? No problem, just convince the people that Iraq is somehow a threat to the United States. Do you want to pass draconian surveillance powers? No problem, just convince the people that those powers will protect the people of the United States. And less somebody think this is unique to the United States, it’s not. It’s a common tactic used throughout history by rulers. Britain, for example, has probably played the nationalism game even better than the United States currently is.
Instilling strong individualism and a small group mentality into people will make them much harder to rule than instilling collectivism and a large group mentality.